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Stickier Marketing: How to Win Customers in a Digital Age Condition:Well Read Yet behind all these humbleThe internet has revolutionized the way brands interact with their customers. In order to gain customers attention and improve their engagement, companies need to provide personalization and become a trusted source of information. Stickier Marketing offers a set of rules for effective communications in the digital age by asking not what your marketing can do for you, but what your marketing can do for your customer. Grant Leboff argues that it is not